Google Introduces New “Ads Transparency Center”

Google just introduced the new “Ads Transparency Center“. Google Ads transparency refers to the availability and visibility of information about marketing initiatives that are carried out using the Google Ads platform. It intends to give consumers, marketers, and oversight bodies additional information about the advertisements that are seen on Google’s advertising network. Initiatives for Google Ads openness often concentrate on giving detailed information about the advertiser, the goal of the ad, and the data gathering procedures connected with it. This includes delivering transparency reports that show the steps taken to enforce advertising regulations and prevent misleading or harmful advertisements, presenting “Why this ad?” information, enabling consumers to access ad preferences and manage their ad experience, and more. The objective is to increase trust, give people more control, and create a more accountable and transparent advertising economy.